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PDMD: Professional Digital Marketing Diploma
***How to START A Digital Marketing Agency?
Start a Digital Marketing Agency - Part 1 (58:02)
"Client Conversations" - Digital Marketing Agency - Part 2 (38:40)
How to Order a Visiting Card - Q & A (14:57)
***Download***ORDER Form for Client
Sample of Order Form
ASSIGNMENT - Compulsory - MUST DO - GRADED
Digital Marketing PLAN, PROPOSALS, QUOTES & PRESENTATIONS
CLIENT Questionnaire - CLIENT ORDER FORM (Session 1) (31:50)
ASSIGNMENT - CLIENT ORDER FORM
QUOTES & PROPOSAL - SEO, SOCIAL MEDIA (Session 2) (38:01)
ASSIGNMENT - CREATE A QUOTE / Proposal
QUOTES & PROPOSALS - SEM (15:43)
CREATING LEAD MAGNET - MASTERCLASS By Poonam Mashru
Lead Generation and LEAD MAGNETS (8:52)
Types of LEAD MAGNETS (35:52)
How to Structure the Lead Magnet Offer (12:03)
ASSIGNMENT - CREATE A LEAD MAGNET STRATEGY - PDF
How to Write a LEAD MAGNET - TITLE (Game changer) (23:10)
Assignments - Lead Magnet Title (33:54)
LEAD MAGNET PDF (Title Ideas)
***** FINAL ASSIGNMENT - GRADED - MUST DO (20:19)
Design Graphics - CANVA For Digital Marketers - by Poonam Mashru
Introduction (8:18)
Learning Canva for Social Media Designs (70:47)
ASSIGNMENT - GRAPHIC - SOCIAL MEDIA DESIGN
Creating Images with Animation (88:18)
Create VIDEOS for Social Media & Google (85:27)
How to Prepare for Digital Marketing INTERVIEW - by Poonam Mashru
Introduction - How to Get Started (18:48)
Session - How to answer the "Tell me about yourself" question (36:08)
How to answer Questions related to SEM, SMM (22:17)
How to Tackle SEO Questions? (20:53)
POPULAR Questions asked in an Interview (14:44)
PDF - Must READ - Popular Digital Marketing Questions in an Interview
PDF - Must READ - Popular Google Questions in an Interview
PDF-How Should I Answer SOCIAL MEDIA MARKETING Questions in an Interview
PDF - Must READ - Popular SEO Questions asked in an Interview
ASSIGNMENT - MUST DO
CONTENT WRITING Principles ADMD Module - By Poonam Mashru
Intro to Content Writing Techniques (7:18)
Part-1 Content Writing Principles (42:29)
ASSIGNMENT - COMPULSORY - AIDA PRINCIPLES - SUBMISSION COMPULSORY
Part-2 CWP Headlines (38:41)
55 Headline Formulas - Assignment - Must Do
DAY-2 Continues . . . Part-3 CWP Buyer Persona (50:25)
Ideal Buyer / Reader Persona PDF
ASSIGNMENT- BUYER PESONA - COMPULSORY
DIGITAL MARKETING ADS - CONTENT TECHNIQUES (19:36)
ADS - ASSIGNMENT COMPULSORY
Content Marketing E-Book - Must Read
VIRAL TECHNIQUES & Social Media ENGAGEMENT - Poonam Mashru
Part 1 - Viral Social Media Engagement (50:52)
Part 2 - Viral Social Media Engagement (27:06)
Part 3 - Viral Social Media Engagement (16:43)
Checklist Social Media - Short Explanation (7:49)
CHECKLIST - PDF - Social Media Engagement
ASSIGNMENT - CERTIFIED - MUST DO
NICHE Clarity & How to Write a BLOG Post - Poonam Mashru
NICHE CLARITY! What is a NICHE? (11:24)
What Blog Niches are Most Profitable? (34:32)
WHAT IS A NICHE - PDF - DEFINITION
***ASSIGNMENT - NICHE - E.g. PET Industry
How to Write a BLOG Post? (74:24)
***ASSIGNMENT - WRITING A BLOG - BASED ON YOUR NICHE
Blog Post Template - PDF
NEW 2025 - EBOOK ON BLOGGING
PERSONAL BRANDING with INSTAGRAM by Poonam Mashru
What is PERSONAL Branding & 7 Steps to Improving yours! - Assignment (16:24)
8 Steps to Building Your Personal Brand on Social Media - Assignment (11:02)
SAMPLES FOR DIGITAL MARKETERS & FREELANCERS - MUST READ
ASSIGNMENT***Create an Instagram BIO*** for Branding - with Assignment (34:00)
LINKTREE - ASSIGNMENT - COMPULSORY
INSTAGRAM REELS STRATEGY with Examples - Poonam Mashru
Part 1 - Instagram Reels Strategy - With Assignment (39:40)
Part 2 - Hashtag Strategy - with Assignment (29:17)
DIGITAL MARKETING PLAN & STRATEGY - Step by Step
Why is Digital Strategy & Social Media Planning Required? (26:58)
How to Create a Digital & Social Media Marketing PLAN (33:31)
MUST WATCH - CASE STUDY - DIGITAL MARKETING PLAN (Start to Finish) (38:54)
CLASSROOM CHIT CHAT ( Q & A ) (10:35)
DOWNLOAD 8 STEPS - DIGITAL MARKETING PLANNER - Cake Shop - PDF
FREELANCING BUSINESS - By Poonam Mashru
Freelancing as a Digital Marketer (Introduction) (23:22)
What are the various Freelancing Services a Digital Marketer can provide? (7:14)
FREELANCING in Social Media, SEO, SEM & Content Marketing Services (44:44)
How to Create a PROPOSAL & QUOTE? (36:37)
5 Step Process to determine How much to Charge? (19:06)
SAMPLE OF PROPOSALS - IN FREELANCING
****ASSIGNMENT - Create a SEO Module - MUST DO
****ASSIGNMENT - Create a SOCIAL MEDIA MARKETING - MUST DO
PART-2 FREELANCING BUSINESS
Which ONLINE FREELANCING PORTALS should you Register on? (11:09)
Inside FIVERR - Part 1 (SEO) (23:29)
Inside FIVERR - Part 2 (Social Media) (12:07)
CONTENT MARKETING & PLANNING
What are the PRE-REQUISITE for Content Marketing? (22:57)
CONTENT MARKETING & PLANNING - 1 (46:14)
CONTENT MARKETING & PLANNING - 2 (29:25)
3 Essential Components Of A Successful Content Marketing Strategy (15:25)
Top 10 Content Types For Your Content Marketing Campaigns (10:15)
ASSIGNMENT - CONTENT IDEA
MUST DO ## GRADED ASSIGNMENT - 30 DAY PLANNER
LANDING Page Techniques & MEDIA BUYING Selling
LANDING PAGE - Part 1 (55:22)
LANDING PAGE - Part 2 (50:38)
Website Layout Essentials (17:06)
Quiz - Must Solve - After Watching above Video
Landing Page Techniques - Session 3 (29:57)
ASSIGNMENT - COMPULSORY - LANDING PAGE
Media Buying & Selling - Session 4 (41:52)
DOWNLOAD 15 E-Books
Download PDF of E-Books
CHATGPT - All you need to know :)
Step 1 - Signing up Process for CHATGPT (9:08)
Introduction to CHATGPT - All Questions Answered (18:04)
Must WATCH - How to Use the PORTAL - PRACTICALLY (24:30)
**ASSIGNMENT - How to USE CHATGPT for Digital Marketing (11:10)
*******COMPULSORY**** ASSIGNMENT - 1
30 Day Content Planning Strategies & LinkedIn BIO Ideas
3 STAGES of Content Planning (47:08)
30 DAY Planning - Logic & Strategy (31:51)
LinkedIn BIO Ideas you cannot miss! (Assignment) (19:32)
GRADED ASSIGNMENT - 30 DAY PLANNER
RESUME CREATION - Module
Session 1 RESUME OUTLINE & EXPECTATIONS (56:58)
Session 2 Resume Creation & Design (21:27)
7 STEPS TO Follow - During a DIGITAL MARKETING INTERVEIW
MEDIA BUYING & SELLING
LIVE Session on MEDIA BUYING & SELLING (103:14)
THE MEDIA ANT - INTERMEDIATE BUYING AND SELLING PORTAL (11:20)
ASSIGNMENT - MUST DO - Solve QUIZ -
DIGITAL MARKETING - TERMINOLOGY
Quick Definitions - Digital Marketing TERMINOLOGY
Prompt Skills - for Chatgpt
MasterClass on Prompt Writing - MUST WATCH (75:38)
Basics of PROMPT Engineering - Good Read
PROMPTS - 3 PDFS
PROMPT - Session Summary
Prompts to Know Your Self Better
***COMPULSORY - PRACTICE SHEET & ASSIGNMENT
AIDA PRINCIPLES & BUYER PERSONA - COMPULSORY
What is the AIDA Marketing Principle? (14:35)
AIDA Explained (30:21)
CASE STUDY (10:00)
ASSIGNMENT - AIDA PRINCIPLES - SUBMISSION COMPULSORY
BUYER PERSONA - Why is it Crucial for DM Strategies? (44:33)
ASSIGNMENT - BUYER PERSONA - SUBMISSION COMPULSORY
CANVA Projects
Canva Website Projects
SEO Vs AEO Vs GEO
Introduction (5:40)
SEO Optimization - Briefly Explained (19:28)
GEO Optimization (Generative Engine Optimization) (31:47)
AEO Optimization (Answer Engine Optimization) (21:58)
AEO Optimization (Answer Engine Optimization)
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